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Sarah Palin: Perennially Unpopular Despite Media Spotlight

Palin was tapped for VP candidate based on unsubstantiated rumors that white women wouldn't vote for Obama. Despite constant media attention, her ratings remain abysmal.

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Also: Sarah Palin would still be a little-known political figure probably completing her first term as governor and with no boomlet for her as a candidate for president in 2012. And Tina Fey would have missed out on another career boost.

Greg Mitchell is the former editor of Editor & Publisher and author of nine books on politics and history. His book on the 2008 campaign is titled "Why Obama Won."

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