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Water and Misleading Advertising and Marketing -- Where are the FDA and FTC?

Water bottlers are using all the tricks, despite federal laws that require them to use honest labels and restrict advertisers from making unsubstantiated health or medical claims.

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It is time for our federal regulators to do their jobs. And it would help for our local water providers to work to restore confidence in our public water supplies by fixing and upgrading tap water systems. And a little advertising might help too.

Dr. Peter Gleick is president of the Pacific Institute, an internationally recognized water expert and a MacArthur Fellow. This post originally appeared in Gleick's City Brights blog at SFGate.

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