Yes Men Strike Again, Launch New Coke Brand Bottled Water Called 'Deception' [with Video]

The best part is when they run into an actual Coke employee.

The notorious and hilarious pranksters, The Yes Men have done it again. This time their target was Coca-Cola. The company bottles Dasani water, which is basically just tap water that you pay a whole lot more for. The only difference really is that then you have a plastic bottle, which 80 percent of people toss in the garbage instead of a recycling bin.

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While Pepsi, which uses tap water for its Aquafina bottled water, has now caved to pressure and labeled their water as "public water source" -- Coke still refuses. So, the Yes Men teamed up with pressure groupCorporate Accountability International and launched a faux Coke campaign for a new bottled water called Deception. Genius!

You can watch the video below (or here). My favorite part is when they actually run into a real employee from Coke. And click here to read more about Coke's bad track record when it comes to bottled water.


Tara Lohan is a senior editor at AlterNet.