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A Corporation So Arrogant, It Thought It Owned the Word 'Monster'

When the tiny Rock Art Brewery in Vermont decided to name its beer "The Vermonster," they soon discovered that a behemoth drinks company was trying to push them around.

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Maybe not this time, though. "Corporate America can't be allowed to do this," declared a defiant Matt Nadeau. So the feisty couple has mounted an online campaign to rally us consumers and others to push back against the abuse of the Hansen "monster." They won't get the support of the CALA frauds, but maybe they'll get yours. Check out their revolt at rockartbrewery.com

Jim Hightower is a national radio commentator, writer, public speaker, and author of the new book, " Swim Against the Current: Even a Dead Fish Can Go With the Flow ." (Wiley, March 2008) He publishes the monthly " Hightower Lowdown ," co-edited by Phillip Frazer.

 
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