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Putting an End to Glenn Beck's Racist Antics and Apocalyptic Rhetoric

The Fox host's attacks on Obama are beyond the pale. How much longer will his advertisers, like GEICO and Proctor & Gamble, accept this?

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But what if Fox were forced to reconsider? Like all media, Murdoch's network lives off of advertising. And most advertisers are loathe to touch controversy if it's shown to bring about consumer protest and boycotts.

Surely, the companies that sponsor Beck -- which, in addition to Geico and Proctor & Gamble, also include Nestle, Kellogg Company, Wal Mart, and Kraft Foods -- just need to be pushed in the right direction.

"When they see tens  of thousands of people signing on … " writes Color of Change, "We believe they'll move their advertising dollars elsewhere, damaging the viability of  his show and possibly putting him out  of business."

The organization goes on to outline the repercussions of Beck's vicious attacks.

"Some people refuse to accept the fact that our president is Black or the idea that he could truly serve all Americans. We know that. The only way these views will fade away is if they're not reinforced by mainstream society. Instead, folks like Glenn Beck, Lou Dobbs, and Rush Limbaugh are exploiting racism and race-based fear to bump their ratings, stirring up racial discord in the process."

It's up to the empowered consumer to take Beck on.

 "If we want to  change what's happening and put an end to folks like Glenn Beck having a platform, we can do it."

Click here to sign up for the Color of Change campaign.

Tana Ganeva is an associate editor at AlterNet.