Putting an End to Glenn Beck's Racist Antics and Apocalyptic Rhetoric
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But what if Fox were forced to reconsider? Like all media, Murdoch's network lives off of advertising. And most advertisers are loathe to touch controversy if it's shown to bring about consumer protest and boycotts.
Surely, the companies that sponsor Beck -- which, in addition to Geico and Proctor & Gamble, also include Nestle, Kellogg Company, Wal Mart, and Kraft Foods -- just need to be pushed in the right direction.
"When they see tens of thousands of people signing on … " writes Color of Change, "We believe they'll move their advertising dollars elsewhere, damaging the viability of his show and possibly putting him out of business."
The organization goes on to outline the repercussions of Beck's vicious attacks.
"Some people refuse to accept the fact that our president is Black or the idea that he could truly serve all Americans. We know that. The only way these views will fade away is if they're not reinforced by mainstream society. Instead, folks like Glenn Beck, Lou Dobbs, and Rush Limbaugh are exploiting racism and race-based fear to bump their ratings, stirring up racial discord in the process."
It's up to the empowered consumer to take Beck on.
"If we want to change what's happening and put an end to folks like Glenn Beck having a platform, we can do it."
Tana Ganeva is an associate editor at AlterNet.