Consciousness Capitalism: Corporations Are Now After Our Very Beings

By Joe Bageant, AlterNet. Posted August 1, 2009.

A few years ago, compliments of the George W. Bush administration, I got an education in political reality. The kind of education that makes you get drunk at night and scream and bitch at every shred of national news:

"Do you see how these capitalist bastards have made so much money killing babies in Iraq? And how they are have brainwashed us and gouged us for every human need, from health care to drinking water?" I'd rage to my wife.

"It's just the way things are," she said. "It's only a system."

My good wife often thinks I have slipped my moorings. But she never says right out loud that I'm crazy because, let's face it, honesty in marriage only goes so far. Furthermore, I'd be the first to proclaim that she's right.

I have slipped my moorings, and am downright ecstatic about it, given what the collective American consciousness is moored to these days. Anyway, I am, as I said, ecstatic. When I am not utterly depressed. Which is often. And always, always, always, it is because of the latest outrage pulled off by government/corporations -- the terms have been interchangeable for at least 50 years in this country, maybe longer.

For all its pretense and manufactured consent, our government is just a corporate racket now, and probably will remain so from here on out. This is a white people's thing, an Anglo-European tradition. Moreover, we no longer get real dictators such as a Hitler, or a good old bone-gnawing despot like Idi Amin. We get money syndicates in powdered wigs or Seville Row suits, cartels of robber barons and banking racketeers. 

The corporate rackets of European white people, especially banking, have a venerable history of sanction, dating back at least to when William the Conqueror granted the corporation of London the rights to handle his English loot.

For all his cruelty (he skinned the people and hung their tanned hides from their own windows, and if that ain't the purest kind of meanness, I don't know what is!) William, just like Allen Greenspan and Bernie Madoff, understood that the real muscle hangs out in the temples of banking and money changing. 

Even a thousand years before that however, nobody in their right mind dared mess with the money cartels.  

DATELINE JUDEA, A.D. 26 -- Pontius Pilate to Jesus: "Look you seem to be a nice Jewish kid from ... where izzit? ... Nazareth? But you gotta quit fuckin wid da moneychangers, cause I get a piece of dat action, see? So stop dickin' with 'em. And especially you gotta swear off this Son of God, King of the Jews shtick. Ain't but one king aroun jeer, and you're lookin' at him. So lay off that stuff, and we can put this whole thing behind us, you and me. On the other hand, I got a couple of thieves I'm gonna do in tomorrow; and you can join 'em if you want. Your call kid. Now whose yer daddy?"

"I am the Son of God."

"Grab a cross on the way out."

On and on it goes. As the bailouts of the bankers recently proved, even Barack Obama, who descended to earth from Chicago with 10 gilded seraphim holding up his balls, doesn't screw with the corporate money changers. Or the banking corporations, or the insurance corporations, or the medical corporations, or the defense corporations ... 

Corporations are now, for all practical purposes, the only way anything can get done, made or distributed, or even imagined as a way of anything coming into being (except babies). Look around you. Is there anything, from the food in the fridge to the fridge itself, from the furniture to the very varnish on the floors or the clothes we wear that was not delivered unto us by corporations?

Our dependency on corporations at every level of the needs hierarchy is total. We cannot see beyond the corporate manufactured reality because, to us, it is the only possible reality. We cannot see around it or out of it from the inside. Corporate reality is all permeating. Air tight, too. Each part so perfectly reinforces all of its other parts as to be seamless. Inescapable. In that sense, we are prisoners for life. 

The corporate-government-media complex that manufactures our mass consciousness (hereinafter referred to as "the bastards" for clarity purposes) is simultaneously unknowable, yet easy to believe in.

With its millions of moving parts, seen and unseen -- financial, media, manufacturing, technological, material -- no one, not even its most elevated masters, can conceive of the system's entirety, or even in the same way. This great loom of ideation, with its many spindles, flycocks and shuttles, can weave any fantasy one desires and certainly sustain any individual's commodity or identity fetish.

At the same time, the sheer magnitude of corporatism's crushing drain upon humanity -- for the benefit of an elite global few -- is all but invisible to most Western peoples participating in its sustaining rituals.

Corporatism's rituals are as reverentially and unquestionably observed in daily behavior as those of ancient Egypt's theocracy or the blood sacrifice of the Aztecs. The Aztecs thoroughly believed their world would end if the gods were not fed enough still-beating human hearts. We believe that the world turns on employment figures, stock prices, our jobs, productivity and consumption. Hourly, we receive reports from the media priesthood on the health of an aggregate god known as the economy. The masses pause to listen, then ask inside their heads, "Will my job, my only source of family sustenance, disappear? I must try harder."

See more stories tagged with: corporations, economy, money

Joe Bageant is author of Deer Hunting With Jesus: Dispatches from America's Class War (Random House Crown), a book about working-class America. A complete archive of his online work, along with the thoughts of many working Americans on the subject of class can be found on his Web site.

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