The Corporate Media State Has Deformed American Culture -- Time to Fight Back

By Chris Hedges, Truthdig. Posted June 30, 2009.

We may know that fossil fuels are destroying our ecosystem. We may be able to cite the statistics. But the oil and natural gas industry continues its flagrant rape of the planet. It is able to do this because of the money it uses to control legislation and a massive advertising campaign that paints the oil and natural gas industry as part of the solution. A group called EnergyTomorrow.org, for example, has been running a series of television ads. One ad features an attractive, middle-aged woman in a black pantsuit -- an actor named Brooke Alexander who once worked as the host of "WorldBeat" on CNN and for Fox News. Alexander walks around a blue screen studio that becomes digital renditions of American life. She argues, before each image, that oil and natural gas are critical to providing not only energy needs but health care and jobs. 

"It is almost like they are taking the most optimistic visions of what the stimulus package could do and saying this is what the development of oil and natural gas will bring about," Ewen said. "If you go to the Web site there is a lot of sophisticated stuff you can play around with. As each ad closes you see in the lower right-hand corner in very small letters API, the American Petroleum Institute, the lobbying group for ExxonMobil and all the other big oil companies. For the average viewer there is nothing in the ad to indicate this is being produced by the oil industry."

The modern world, as Kafka predicted, has become a world where the irrational has become rational, where lies become true. And facts alone will be powerless to thwart the mendacity spun out through billions of dollars in corporate advertising, lobbying and control of traditional sources of information. We will have to descend into the world of the forgotten, to write, photograph, paint, sing, act, blog, video and film with anger and honesty that have been blunted by the parameters of traditional journalism. The lines between artists, social activists and journalists have to be erased. These lines diminish the power of reform, justice and an understanding of the truth. And it is for this purpose that these lines are there.

"As a writer part of what you are aiming for is to present things in ways that will resonate with people, which will give voice to feelings and concerns, feelings that may not be fully verbalized," Ewen said. "You can't do that simply by providing them with data. One of the major problems of the present is that those structures designed to promote a progressive agenda are antediluvian."

Corporate ideology, embodied in neoconservatism, has seeped into the attitudes of most self-described liberals. It champions unfettered capitalism and globalization as eternal. This is the classic tactic that power elites use to maintain themselves. The loss of historical memory, which "balanced and objective" journalism promotes, has only contributed to this fantasy. But the fantasy, despite the desperate raiding of taxpayer funds to keep the corporate system alive, is now coming undone. The lie is being exposed. And the corporate state is running scared.

"It is very important for people like us to think about ways to present the issues, whether we are talking about the banking crisis, health care or housing and homelessness," Ewen said. "We have to think about presenting these issues in ways that are two steps ahead of the media rather than two steps behind. That is not something we should view as an impossible task. It is a very possible task. There is evidence of how possible that task is, especially if you look at the development of the underground press in the 1960s. The underground press, which started cropping up all over the country, was not a marginal phenomenon. It leeched into the society. It developed an approach to news and communication that was 10 steps ahead of the mainstream media. The proof is that even as it declined, so many structures that were innovated by the underground press, things like The Whole Earth Catalogue, began to affect and inform the stylistic presentation of mainstream media."

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Chris Hedges, a Pulitzer prize-winning reporter, is a Senior Fellow at the Nation Institute. His latest book is Collateral Damage: America's War Against Iraqi Civilians.

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