Students Aren't Customers; Education Is Not a Commodity

By William Astore, Tomdispatch.com. Posted June 1, 2009.

Three Realities of Higher Ed

What do torture, a major recession, and two debilitating wars have to do with our educational system? My guess: plenty. These are the three most immediate realities of a system that fails to challenge, or even critique, authority in any meaningful way. They are bills that are now long overdue thanks, in part, to that system's technocratic bias and pedagogical shortfalls -- thanks, that is, to what we are taught to see and not see, regard and disregard, value and dismiss.

Over the last two decades, higher education, like the housing market, enjoyed its own growth bubble, characterized by rising enrollments, fancier high-tech facilities, and ballooning endowments. Americans invested heavily in these derivative products as part of an educational surge that may prove at least as expensive and one-dimensional as our military surges in Iraq and Afghanistan.

As usual, the humanities were allowed to wither. Don't know much about history? Go ahead and authorize waterboarding, even though the U.S. prosecuted it as a war crime after World War II. Don't know much about geography? Go ahead and send our troops into mountainous Afghanistan, that "graveyard of empires," and allow them to be swallowed up by the terrain as they fight a seemingly endless war.

Perhaps I'm biased because I teach history, but here's a fact to consider: Unless a cadet at the Air Force Academy (where I once taught) decides to major in the subject, he or she is never required to take a U.S. history course. Cadets are, however, required to take a mind-boggling array of required courses in various engineering and scientific disciplines as well as calculus. Or civilians, chew on this: At the Pennsylvania College of Technology, where I currently teach, of the roughly 6,600 students currently enrolled, only 30 took a course this semester on U.S. history since the Civil War, and only three were programmatically required to do so.

We don't have to worry about our college graduates forgetting the lessons of history -- not when they never learned them to begin with.

Donning New Sunglasses

One attitude pervading higher education today is: students are customers who need to be kept happy by service-oriented professors and administrators. That's a big reason why, at my college at least, the hottest topics debated by the Student Council are not government wars, torture, or bail-outs but a lack of parking and the quality of cafeteria food.

It's a large claim to make, but as long as we continue to treat students as customers and education as a commodity, our hopes for truly substantive changes in our country's direction are likely to be dashed. As long as education is driven by technocratic imperatives and the tyranny of the practical, our students will fail to acknowledge that precious goal of Socrates: To know thyself -- and so your own limits and those of your country as well.

To know how to get by or get ahead is one thing, but to know yourself is to struggle to recognize your own limitations as well as illusions. Such knowledge is disorienting, even dangerous -- kind of like those sunglasses donned by Roddy Piper in the slyly subversive "B" movie They Live (1988). In Piper's case, they revealed a black-and-white nightmare, a world in which a rapacious alien elite pulls the levers of power while sheep-like humans graze passively, shackled by slogans to conform, consume, watch, marry, and reproduce.

Like those sunglasses, education should help us to see ourselves and our world in fresh, even disturbing, ways. If we were properly educated as a nation, the only torturing going on might be in our own hearts and minds -- a struggle against accepting the world as it's being packaged and sold to us by the pragmatists, the technocrats, and those who think education is nothing but a potential passport to material success.

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William J. Astore, a retired lieutenant colonel (USAF), now teaches at the Pennsylvania College of Technology. His books and articles focus primarily on military history and include Hindenburg: Icon of German Militarism (Potomac Press, 2005). He may be reached at wastore@pct.edu.

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