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How We Talk About the Environment Has Everything to Do with Whether We'll Save It

The American public's understanding of the environment is crucial -- the future of our earth and every living being depends on it.

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The ecoAmerica report, when it appears, should be taken seriously -- and critically. The issues the report raises are too important to be belittled.

George Lakoff is the author of Don't Think of an Elephant: Know Your Values and Frame the Debate ' (Chelsea Green). He is Professor of Linguistics at the University of California at Berkeley and a Senior Fellow of the Rockridge Institute.

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