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How Americans Came to Support Torture, in Five Steps

Stats show a sizable majority of Americans refuse to rule out torture entirely. This is no accident; it's the result of a mass persuasion campaign.
 
 
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In recent weeks, new revelations about the harsh interrogation and torture of detainees during the Bush administration years have made headlines and stirred controversy. The positions of prominent advocates and opponents on each side are clear. But what do we know about how the American people in general have come to view the use of torture by the U.S. government?

The Pew Research Center for the People & the Press has been polling Americans on this key question for almost five years. Since 2004, representative samples have been asked, "Do you think the use of torture against suspected terrorists in order to gain important information can often be justified, sometimes be justified, rarely be justified, or never be justified?" The results over this time period have shown only minor fluctuations. The most recent numbers, from last month, reveal that 15% of Americans believe torture is often justified, 34% think it is sometimes justified, 22% consider it rarely justified, and 25% believe torture is never justified. So not only do 49% consider torture justified at least some of the time, fully 71% refuse to rule it out entirely.

Further insight into these numbers can be garnered from a different poll conducted a few months ago, in January 2009. Fox News/Opinion Dynamics asked a national sample of Americans, "Do you think the use of harsh interrogation techniques, including torture, has ever saved American lives since the September 11 (2001) terrorist attacks on the World Trade Center and the Pentagon?" The results: 45% "Yes" and 41% "No" (with 14% responding 'Don't Know"). In other words, almost half of Americans think torture "works."

Polling data on how Americans view specific interrogation techniques that were part of the Bush era arsenal are harder to find. But a national Gallup poll in January 2005, about eight months after the Abu Ghraib prisoner abuse scandal, sheds some light here. The following question was posed: "Here is a list of possible interrogation techniques that can be used on prisoners. Do you think it is right or wrong for the U.S. government to use them on prisoners suspected of having information about possible terrorist attacks against the United States?" In order of approval percentages, the survey found that 50% approved of depriving prisoners of sleep for several days; 36% approved of threatening to transfer prisoners to a country known for using torture; 29% approved of threatening prisoners with dogs; 18 % approved of forcing prisoners to remain naked and chained in uncomfortable positions in cold rooms for several hours; 14% approved of strapping prisoners on boards and forcing their heads underwater until they think they are drowning; and 13% approved of having female interrogators make physical contact with Muslim men during religious observances that prohibit such contact.

Based on this sampling of polling results, it is easy at first to be surprised and troubled by the degree to which Americans have expressed support for the inhumane treatment and torture of detainees. But public sentiment on such matters does not emerge in a vacuum. Rather, it often reflects the influence of carefully orchestrated marketing campaigns by powerful vested interests eager to shape opinion in support of a specific agenda or facts on the ground. Certainly it is now well known that the Bush administration embraced the use of "enhanced interrogation techniques" in national security settings. It is therefore instructive to carefully consider the five-pronged message that they and their backers promoted to create a citizenry supportive of torture.

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