The Seven Deadly Myths of Industrial Agriculture: Myth Five

By The Editors, Fatal Harvest. Posted September 19, 2002.

Editor's Note: "The Seven Deadly Myths of Industrial Agriculture" is excerpted from Fatal Harvest, a new book that chronicles the disasters of industrial farming.

Myth five: Industrial food offers more choices

The truth:
The supermarket is an illusion of choice. Food labeling does not even tell us what pesticides are on our food or what products have been genetically engineered. Most importantly, the myth of choice masks the tragic loss of tens of thousands of crop varieties caused by industrial agriculture.

A persistent myth created and sustained by food manufacturers is that only industrial production could provide consumers with the wide variety of food choices available today. Industrial farming and processing, so the myth goes, have broken down limitations on food choices imposed by growing seasons, plants' geographical ranges, and crop failures. Wandering the aisles of a 40,000-square-foot supermarket, we may be readily taken in by the myth. The breakfast cereal section, for example, may contain upwards of 50 different brand names, each one uniquely packaged and presented. Take a minute, however, and try to find a variety made primarily of a grain other than corn, rice, wheat, or oats. For an equally daunting challenge, try to find a box that does not list sugar and salt among the leading ingredients.

With one simple test, the myth of industrial food variety begins to break down. We begin to see that despite clever packaging and constant advertising blitzes, much of what is presented to us as variety is actually little more than the repackaging of extremely similar products. Meanwhile, most of the vastly diverse foods available to humanity since the beginning of agricultural history have been virtually eradicated, never making their way to modern supermarket shelves.

The loss of diversity

A seldom-mentioned impact of industrial agriculture is that it deprives consumers of real choice by favoring only a few varieties of crops that allow efficient harvesting, processing, and packaging. Consider the apple. It is true that without industrial processes we might not be able to eat a "fresh" Red Delicious apple 365 days a year. However, we would be able to enjoy many of the thousands of varieties grown in this country during the last century that have now all but disappeared. Because of the industrial agriculture system, the majority of those varieties are extinct today; two varieties alone account for more than 50 percent of the current apple market. Similarly, in 2000, 73 percent of all the lettuce grown in the United States was iceberg. This relatively bland variety is often the only choice consumers have. Meanwhile, we have lost hundreds of varieties of lettuce with flavors ranging from bitter to sweet and colors from dark purple to light green. The monoculture of industrial agriculture has similarly reduced the natural diversity of nearly every major food crop in terms of varieties grown, color, size, and flavor.

By growing all of our crops in monocultures, industrial agriculture not only limits what we can eat today, but also reduces the choices of future generations. The U.N. Food and Agriculture Organization (FAO) estimates more than three-quarters of agricultural genetic diversity was lost in this past century. As agribusiness utilizes only high-yield, high-profit varieties, we fail to save the seed stock of thousands of other varieties. The Rural Advancement Foundation International (RAFI) conducted a study of seed stock readily available in 1903 versus the inventory of the U.S. National Seed Storage Laboratory (NSSL) in 1983. RAFI found an astounding decline in diversity: we have lost nearly 93 percent of lettuce, over 96 percent of sweet corn, about 91 percent of field corn, more than 95 percent of tomato, and almost 98 percent of asparagus varieties. This represents not only an environmental disaster but also a staggering reduction in food choices available to us and future generations.

Unlabeled and untested

Even as we are robbed of our right to choose many desirable, diverse foods, we are also deprived of the right to reject those we do not wish to eat. Food labels often do not provide enough information to allow consumers to know what is in our food and how and where it is produced. The government, bending under pressure from agribusiness, has never required labels that inform consumers about the pesticides and other chemicals used on crops or the residues still left on those foods at time of purchase. Similarly there is no mandatory labeling of the geographic origin of foods, despite the wishes of a growing number of consumers who prefer to choose local produce.

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