Getting Serious About Holding Democrats Accountable
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Just in case anyone had their doubts about whether progressive groups are serious about holding Blue Dogs, conservodems, and other center-right Democrats accountable for supporting Wall Street and conservative groups instead of supporting their own constituents, doubt no more. The following video is the first paid media campaign from a large progressive coalition designed to hold Democrats accountable on mortgage bankruptcy reform, otherwise known as "cramdown."
Here are some details on the ad buy:
- The ad features Lorrain, a homeonwer who lives in the Arkansas 1st congressional district. Like hundreds of thousands of other homeowners around the country, Lorrain, would have been assisted by the Help Families Save Their Homes Act. However, Democrat Marion Berry, who currently represents the Arkansas 1st, voted against the act even though he had voted in favor of the Wall Street bailout.
- With a bogus, pro-Wall Street cramdown deal in the works, it is very timely.
- It will appear over 250 times in Jonesboro, which is the largest city in the Arkansas 1st congressional district. Jonesboro is also a college town (home to Arkansas St.) It would have cost just as much to run the ad in smaller, nearby towns, so only Jonesboro was targeted.
- It will run only on CNN, both in the daytime and during primetime. CNN was chosen because its appeals to news junkies and its viewers lean heavily Democratic ( 65%-26% according to a poll by Rasmussen Reports) and because MSNBC was not available in the area.
- The ad will run over the next three weeks, starting today. By appearing over 250 times in one area, and over an extended period of time, local Democratic news junkies will see it often enough to remember it.
- The ad placement cost $5,000, paid for by BlogPac. Such a low price was made possible by the new services offered by SaysMe TV.
- The ad was produced by the Brave New Foundation.
- This is the first paid media effort in the ACORN--Color of Change--MoveOn coalition that was mentioned in the Politico last month. These organizations were all essential parts of making this happen.
More in the extended entry, including how this ad fits into a broader accountability strategy and effort in which you can take part.
Chris Bowers was a full-time editor at MyDD from May 2004 until June 2007. Some of his projects have included the creation of the Liberal Blog Advertising Network , the first scientifically random poll of progressive netroots activists , the Use It Or Lose It campaign, the nation's most accurate forecast of Democratic house pickups in 2006, and the 2006 Googlebomb the Elections campaign.