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We've Got to Leave This Bankrupt Culture Behind

By Frank Rich, The New York Times. Posted April 13, 2009.


It wasn't just trillions of dollars of wealth that went poof in the bubble. Vital American values have also crumbled and vanished.

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But it's hardly a given that the entrenched money culture has evaporated along with the paper profits it generated. One skeptic is Howard Gardner, the Harvard education professor who has created seminars at several elite colleges to counsel students in the notion of pursuing meaningful, ethical and effective work - "Good Work," as he has titled it. He believes that many students may still be operating on the assumption that the world of finance will just pick up where it left off in a few years. "But we're not going to be back there," Gardner told me last week, "and we shouldn't be back there."

He notes that while the New Deal was built from ideas developed in the Progressive Era and that the Reagan counterrevolution was the culmination of the conservative movement of the 1950s and '60s, there is as yet "no counternarrative to replace ‘money is king.' " The post-crash influx of graduates into Teach for America, while laudable, may be transitory unless there's the political vision and leadership to make altruistic values stick after our crisis has passed. "It's completely up in the air what's going to happen," Gardner said.

No one is better placed or more philosophically suited than Obama to construct the new counternarrative as we go forward in our new New Deal. But many masters of the old universe, including quite possibly his chief economic adviser, can't recognize that the world has changed or should change. Even at the cratered Citigroup, a technical analyst was moved to write a report last month urging his peers to stop living in "denial" and recognize that we are witnessing the end of "25 to 30 years worth of excess." The "new normal" in lifestyle, wealth creation and profitability of companies, he wrote, "may be a shadow of the past."

There was a poignant quality to this Citi report, which cited as its mantra the R.E.M. song "It's the End of the World as We Know It (and I Feel Fine)." Its tone somehow reminded me of the stirring speech written by the American playwright Clifford Odets in his classic drama of the Great Depression, "Awake and Sing!" (1935). "Boychick, wake up!" the grandfather Jacob tells his grandson, Ralph, as the battered Berger family disintegrates in the Bronx. "Be something! Make your life something good ... Go out and fight so life shouldn't be printed on dollar bills."

When Lawrence Summers was president of Harvard, he famously delighted students by signing his autograph on dollar bills that already bore his signature from his Treasury secretary days. How we leave that bankrupt culture behind and get to "something good" will be as much a factor in our recovery from this Depression as the fate of the unemployment rate and the Dow.

© 2008 The New York Times

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