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Mercenary King Erik Prince Resigns as Blackwater CEO

In a desperate re-branding effort, the notorious firm formerly known as Blackwater bids goodbye to its founder.
 
 
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The company formerly known as Blackwater continues its mission to bury its tarnished reputation and soldier on. Early this morning, Blackwater founder Erik Prince released a brief statement announcing he is stepping down as CEO of the infamous mercenary firm he started in 1997. A press release from the company -- which last month renamed itself "Xe" -- said Prince "will now focus his efforts on a private equity venture unrelated to the company."

In a personal message sent to his employees and clients, Prince sought to cast his departure as a natural part of the firm’s ongoing evolution. "As many of you know, because we focus on continually improving our business that Xe is in the process of a comprehensive restructuring,” he wrote. “It is with pride in our many accomplishments and confidence in Xe's future that I announce my resignation as the company's Chief Executive Officer."

Prince's resignation could be seen as a public formality in what has been a dramatic attempt to scrub all public vestiges of Blackwater, given that he remains chairman and sole owner of the network of companies now operating under the Xe umbrella. But it's clear the firm has been thrown into turmoil in recent months. As the Xe statement says, "These appointments follow the addition and departures of several other key personnel. Recent departures from the company include its former Vice Chairman, Chief Operating Officer, President, and Executive Vice President." Joseph Yorio, an ex-Army Special Forces officer and former Vice President of the international shipping company DHL was announced as the new Xe president -- a somewhat humorous development, given Prince's fondness for describing Blackwater as the "FedEx of the U.S. national security apparatus." Meanwhile, Danielle Esposito, a longtime Blackwater employee, was named Xe's new Chief Operating Officer and Executive Vice President.

The rebranding of Blackwater and its attempts to hide its former self have been downright crude. The company's domestic training centers, which some refer to as private military bases, are now simply labeled "U.S. Training Center." Gone is the sexy black-and-red logo featuring a bear paw in a sniper-scope; it has been replaced by a nondescript, rather amateurish sketch of an American Eagle. The company website has been revamped and scaled down.

One thing that does remain is the Blackwater ProShop, where you can still purchase items ranging from all the ammunition and tactical gear you would need for your own private war, to the ever-popular Blackwater teddy bear. There is currently a blow-out sale in Blackwater baby onesies, which have been reduced from $18 to $10. Toddler polos have also had their ticket price slashed.

Jeremy Scahill is the author of Blackwater: The Rise of the World's Most Powerful Mercenary Army .

 
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