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How Obama Won: The Rise of Web 2.0

In election '08, the ascendance of new media changed the rules of the game and smoothed Obama's path to victory.

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Terry Nelson, who was the political director of the Bush campaign in 2004, said that the evolution would continue in 2012 and beyond. "We are in the midst of a fundamental transformation of how campaigns are run," Nelson said. "And it's not over yet." As Sarah Palin might say: You betcha.

Copyright Sinclair Books, 2009.

Click here to buy a copy of Why Obama Won: The Making of a President 2008.


Greg Mitchell is editor of Editor & Publisher and author of seven books on politics and history. He blogs at:

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