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Obama's Promise of Change Comes Wrapped in Red, White and Blue

By Ira Chernus, AlterNet. Posted January 21, 2009.


Obama's speech shows that there's no reason to let the right monopolize the powerful language of traditional American values.

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It may not be music to genuinely progressive ears. But let's not judge a president by the color of his rhetoric. Let's not assume that he's taking his stand on any firm ideological ground or telling us what he really and truly believes. Regardless of what the new president believes, it's up to us to push him to the left. But will we have any chance of success?

The best reason for thinking so comes from yet another crucial audience Obama was addressing: the mass media journalists, who speak not to the insider elite but to their idea of the average American. What did these journalists hear in the inaugural address? Judging from the headlines in news sources of national scope, they definitely heard the widely heralded "new era of responsibility," the call to "make hard choices" and "shared sacrifices." The media headlines set these words in the larger context, not of conservative values like duty and patriotism, but of the progressive values of large-scale transformation.

According to a scan of the latest news, Obama calls us to "begin again remaking America." We will "pick ourselves up," the headlines trumpeted, and find "a new way forward." No obstacle can stop us: "The challenges we face are real," but "they will be met," because "We have chosen hope over fear, unity of purpose over conflict and discord."

The media created this plot line in part because it's dramatic and exciting: Will Americans rise to the challenge? Will they get the job done? It makes us want to tune in again next time, just to see what happens. The hero of the media story is not America the World Power, but America the People -- all of us -- the "men and women obscure in their labor," as Obama put it. The media sense that the people don't really want to go backward; they want to create something new. That all sounds like progressive, even radical, talk to me. If that's what the people want, why not give it to them?

Yet Obama and his speechwriters are more subtle than the headline writers. They know that the vast majority of Americans want both transformation and reassuring stability, that reassuring words are crucial to smoothing the political path of transformation.

Perhaps we can learn from Obama's approach -- learn that there is no reason to let other political forces monopolize the powerful language of traditional American values. Obama's idealized America is not the only one. We can follow his example, promoting progressive policies by clothing them in the language of traditional values, while making both the policies and the values far more progressive.

Obama's inaugural address only hinted at this possibility. It's up to us to take the hint and make real change. It will be a "long, rugged path," as he said, not "the path for the fainthearted."

"But our time of standing pat … has surely passed. Starting today, we must pick ourselves up, dust ourselves off and begin again the work of remaking America."

Now begins the process of taking the new president at his word and pushing him to do the same.


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Ira Chernus is professor of religious studies at the University of Colorado, Boulder and author of Monsters To Destroy: The Neoconservative War on Terror and Sin.

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