Bin Laden Merchandisers Cash In

By Kate Silver, Las Vegas Weekly. Posted November 9, 2001.

Can't you just picture it?

Osama bin Laden, AK-47 in hand, has been hanged.

A blindfold is put around the eyes of the birthday boy, an eager 8 year old. A wooden bat is placed in his hands.

The boy approaches the hanged figure and swings. He misses. Swings again. Hits. The terrorist spins, silently, on his makeshift noose.

And the roomful of children cheer, as their parents look on with pride at the fallen Osama pinata.

The object of the pinata game, we all know: Children continue whacking at a paper maché character until it breaks apart and candy spills everywhere. The kids run amok trying to collect the most candy, and the game ends. At least, that's how it used to be.

In this scene, the once-innocent game has taken on a demonic tinge. To some, the image of children whacking at a terrorist until he explodes into a candy-filled blast is horrid; the thought that someone is making money off of this creation, frightening.

To others, images like this are acceptable, even "cute." Children taking out their aggressions on this symbol simply means they're growing up American, proud and strong.

Who's right?

Who knows?

After discussing the proliferation of items like the pinata with experts in marketing, culture and psychology, it's become clear: The line between patriotism and profiteering is paper-thin.

Immediately after the Sept. 11 attacks, red, white and blue began coloring our nation as a wave of patriotism swept across the country. The patriotic corporate campaigns became commonplace: General Motors came up with "Keep America Rolling"; Ford used "Ford drives America"; For Coca-Cola, it's "We live as many, we stand as one." And red-blooded American capitalists were selling the American flag in everything from gas stations to liquor stores.

Now, two months later, the Stars and Stripes remain. But something else has crept into storefronts and onto Web sites across the nation. Call them terrorist trinkets, Al Qaeda kitsch, salacious souvenirs. Whatever name you choose, entrepreneurs and Web masters have extensively expanded their product lines in the last eight weeks to include violent merchandise and video games. They've chosen such illustrative URLs as blowshitup.com, kissmyUSbutt.com, f-osama.com, f-usama.com, nukeafghanistan.com, osamayomama.com, makempay.com, killosama.com, and fuqafghanistan.com.

Their wares also run the gamut of tastelessness and tackiness, with a variety of anti-Osama bin Laden pinatas, toilet paper, condoms, coffee mugs, T-shirts, dartboards, video games, slogans, and anything else their brains could come up with -- and their pocketbooks could cash in on.

The hatred that Americans are feeling and the way they're expressing it is similar to what's going on in Pakistan and Afghanistan, where they're burning effigies of President Bush. But Americans are also taking advantage of one of the things the Al Qaeda is attacking: capitalism. And whether or not you believe these entrepreneurs are exploiting a national tragedy, they're still doing it well.

Reactive Prophylactics

Jeff Weiss has decided it's time for America to say "screw you" to Osama bin Laden, so he's making Al Qaeda condoms for all to buy. Sound like every woman's sexual fantasy? Doubtful. A quick way to make a buck? Possibly.

Weiss, a resident of South Orange, N.J., is one of hundreds of manufacturers of bin Laden merchandise.

"It's serving a dual purpose: It's putting this guy down in the ultimate way ... and yes, I'm trying to make some money, too," Weiss says. "This is the American way. It's capitalism."

Weiss says he selected the condom from hundreds of thousands of items on which to put bin Laden's face. His Web site, www.hotlogo.com, boasts more than a million "imprintable" products, meaning that you pick the product, send him your logo or whatever you want printed on the product, and there's your personalized item.

The condom just seemed right.

"Condoms are like, you know, a funny thing," he says. "I'm thinking of having his picture in color with a target (on top of it). I believe most people would save it as a collector's item. The other idea (from Wireless Flash News) is to put the wrapper in the toilet and use it for target practice, you know what I'm saying? Maybe a woman would not be as accurate as a man."

He expects the product to be ready within the next week, and says he may donate some of the proceeds to help out victims of the World Trade Center attacks.

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