America's Expanding News Borders

By Eriq Gardner, AlterNet. Posted October 15, 2001.

Barely a month ago, everything outside our own border hardly seemed to matter. Call it the privilege of being an American. Or the demonstration of being arrogant.

To live as an American before Sept. 11 was to be aware that CNN was becoming Earth's first omnipresent television station, while competing American media outlets were cutting back on their international reporting. Back then, it didn't make much of a difference that a commercial news empire with global reach was being firmly established at the same time that most Americans -- and their media companies -- were turning away from the rest of the world.

Oddly enough, though, at the same time most news organization's marketing divisions were polling Americans and finding they were indifferent to, or even supportive, of the reduction in expensive foreign affairs coverage, something I call "news borders" were traveling the opposite track: They were expanding.

What are "news borders"? News borders refer to the consumer, rather than producer, side of gathering information, and the increasing ease of finding disparate sources of news outside traditional or local boundaries. Think, for example, about living in New York and taking a friend's e-mailed recommendation about a story online at UK's The Guardian website. Now, think about doing this 10 years ago.

In recent years, satellites and the Internet have been the two primary technology vehicles for expanding news borders. In the future, broadband and better translation services might push news borders even further.

But while access to the events and opinions that shape this world may certainly be more available, this doesn't quite mean that Americans, in large numbers, have been ready to reach out quite yet. It still, after all, takes effort and motivation to hunt down news sources other than the ordinary ones.

But then, of course, Sept. 11 came.

Suddenly, Americans went from passive consumers of news outside America's borders to active hunters. Television news producers, scrambling for ways to follow the once-neglected and now-hot story of Central Asia and the Gulf states, resorted to all sorts of tricks to feed their public's appetite, including hiring away personnel at rival stations (FoxNews recruited CNN's main man in Afghanistan, Steve Harrigan) and ignoring licensing agreements by patching into Qatar-based Al-Jareeza's television feed.

Meanwhile, the viewing public itself was far from satiated by the offerings of flag-waving TV networks. According to traffic reports from Jupiter Media Metrix, the BBC's online news site has suddenly become quite hot, jumping in American readership by approximately 260 percent since the attacks. DebkaFile, a Web site devoted to Middle East intelligence, has suddenly become the Drudge Report of the new era. The site, run by a former Economist foreign affairs writer, reports its traffic has tripled in the last month and that Americans make up more than 60 percent of its readership, as opposed to the less than 45 percent before Sept. 11. Even Web sites, whose primary language isn't English, are reporting increased traffic patterns out of the United States, such as a 68 percent surge in Russia's leading news sites, The Russian Issues and GHU and a fantastic 267 percent growth at Pakistan's, the Daily Jang.

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