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Forget Holiday Sales -- Struggling Retailers May Turn to Defense Contracts to Keep From Going Under

With the consumer economy on the skids, civilian companies may turn their attention to making products for the Pentagon.
 
 
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Is it possible that one of the Pentagon's contractors has a tripartite business model for our tough economic times: one division that specializes in crock-pots, another in adult diapers, and a third in medium caliber tactical ammunition? Can the maker of the SaladShooter, a hand-held electric shredder/dicer that hacks up and fires out sliced veggies, really be a tops arms manufacturer? Could a company that produces the Pizzazz Pizza Oven also be a merchant of death? And could this company be a model for success in an economy heading for the bottom?

Once upon a time, the military-industrial complex was loaded with household-name companies like General Motors, Ford, and Dow Chemical, that produced weapons systems and what arms expert Eric Prokosch has called, "the technology of killing." Over the years, for economic as well as public relations reasons, many of these firms got out of the business of creating lethal technologies, even while remaining Department of Defense (DoD) contractors.

The military-corporate complex of today is still filled with familiar names from our consumer culture, including defense contractors like iPod-maker Apple, cocoa giant Nestle, ketchup producer Heinz, and chocolate bar maker Hershey, not to speak of Tyson Foods, Procter & Gamble, and the Walt Disney Company. But while they may provide the everyday products that allow the military to function, make war, and carry out foreign occupations, most such civilian firms no longer dabble in actual arms manufacture.

Whirlpool: Then and Now

Take the Whirlpool Corporation, which bills itself as "the world's leading manufacturer and marketer of major home appliances" and boasts annual sales of more than $19 billion to consumers in more than 170 countries. Whirlpool was recently recognized as "one of the World's Most Ethical Companies by the Ethisphere Institute." The company also professes a "strong" belief in "ethical values" that dates back almost 100 years to founders who believed "there is no right way to do a wrong thing."

In the middle of the last century, however -- as Prokosch has documented -- Whirlpool was engaged in what many might deem a wrong thing. In 1957, Whirlpool took over work on flechettes -- razor-sharp darts with fins at the blunt end -- for the U.S. military. While International Harvester, the prior Pentagon contractor producing them, had managed to pack only 6,265 of these deadly darts into a 90mm canister round, Whirlpool set to work figuring out a way to cram almost 10,000 flechettes into the same delivery vehicle. Its goal: to "improve the lethality of the canisters." (In addition, Whirlpool also reportedly worked on "Sting Ray" -- an Army project involving a projectile filled with flechettes coated in a still-undisclosed chemical agent.)

In 1967, an Associated Press report noted that U.S. troops were using new flechette artillery rounds to "spray thousands of dart-shaped steel shafts over broad areas of the jungle or open territory" in Vietnam. "I've seen reports of enemy soldiers actually being nailed to trees by these things," commented one Army officer.

On a recent trip to Vietnam, I spoke to a Vietnamese witness who had seen such "pin bullets" employed by U.S. forces many times in those years. In one case, Bui Van Bac recalled that a woman from his village, spotted by U.S. aircraft while she was walking in a rice paddy, was gravely wounded by them. Local guerillas came to the woman's aid and brought her to a hospital where a surgeon found a number of extremely sharp, three centimeter long "pins" inside her body. Medically, it was all but hopeless and the woman died.

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