comments_image -

TO A TEE: a Rant

We've all seen them. Accented with bright colors and 80's studs, they boast from girl's bosoms with pride. Hip little tees with hip little logos like "Sex Kitten," "Princess," or "Ghetto Fabulous." They replace the swooshes of corporate logos with self-proclaiming slogans: "Sexy," "Hot," "Cutie Pie." They display adjectives as if they were a sandwich board of today's specials.
 
 
LIKE THIS ARTICLE ?
Join our mailing list:

Sign up to stay up to date on the latest headlines via email.

 
 
 
 

TeeIt's a cute shirt. Fits just right with short capped sleeves and the pink is perfect -- not too red, not too pastel. It's rhinestone-encrusted logo curves across her chest like a nametag. Porn Star it says.

We've all seen them. Accented with bright colors and 80's studs, they boast from girl's bosoms with pride. Hip little tees with hip little logos like "Sex Kitten," "Princess," or "Ghetto Fabulous." They replace the swooshes of corporate logos with self-proclaiming slogans: "Sexy," "Hot," "Cutie Pie." They display adjectives as if they were a sandwich board of today's specials.

Self-confidence, female-sexuality, personal pride, I'm all for it. We should all be so assured to wear a "Goddess" shirt and believe it. And yet, there is something about these shirts that I dislike so intensely I find myself fantasizing of night raids on stores like Wet Seal and Brass Plum. It's not the bravado. It's not the conceit. It's that their slogans rely on two frustratingly tired stereotypes.

"Fight Girl Poisoning" - by NWFC

The mistress or the housewife, the Princess or the prostitute, society has always had a hard time portraying woman as more complex than a two-dimensional extreme. Whether it be in books, movies, or fairytales, we are typecast as one or the other: A sex object with her only power coming from between her legs or a doll incapable of taking care of herself.

What's worse, we eagerly play along with divide. Walk around a school campus on Halloween, and you'll see most girls relish the day to dress excessively sexy or obscenely infantile. I remember my friends and I rotated years, one year as a pacified baby, the next as Madonna. Or we'd straddle both stereotypes by being bunnies perfect for preschools and Hefner mansions alike. Today, it seems every other trick-or-treater is Britney Spears. She plays virgin and vamp, giving mixed messages that only reinforce our polar images of femininity.

"It's not the bravado. It's not the conceit. It's that their slogans rely on two frustratingly tired stereotypes."
These shirts do the same thing. The self-pimping "Sex Star" or "Porn Goddess" takes an exaggerated pride in pelvic thrusts while "Princess" brags haughty fragility. Either a child's incompetence or a woman's degradation, these shirts reduce women to no more than a skirt. Sure, one could say that the sexual shirts are an exaggeration -- that they should be read in jest -- but they still insinuate where your value lies. Or you could say "Princess" is empowering, insisting you be treated like one, but a princess is a position of privilege, not power. It is not a thing we should want to be.

Then there are the "Ghetto Fabulous" shirts. A place where Jews were rounded up for concentration camps, a place where America's neglected are segregated: Ghettos are not Fabulous. I understand that the word has adapted its meaning, that spoken from the right person, "Ghetto Fabulous" inverts this meaning by claiming pride in the ghettos. That makes sense to me. But when I saw a young white woman step out of a BMW wearing her "Ghetto" shirt in a neighborhood that was anything but, it was not okay. She could not pull it off, and should not have had it on.

"The great thing about any non-corporate shirt is that it promotes a self-naming style. I'm not fond of endorsing suspect companies and would much rather wear a logo of my own design than Gap or Tommy."
Lest you think I take every slogan so seriously, there are some shirts of this ilk that do not offend me. I've seen tees with phrases like "Rock Star" that did not inspire midnight mall invasions. "Goddess," "Perfect 10": They may be a bit cocky, but at least they don't read like a call girl's personal ad. I, myself, have a red polyester 70's shirt that reads "Terrific." I think it's spiffy and find it is a great conversation starter. What's more, those conversations are not founded on the premise of my sexuality or my pettability. They aren't based on my fitting any pre-set mold.

submit to reddit

-
Email
Print
Share
LIKED THIS ARTICLE? JOIN OUR EMAIL LIST
Stay up to date with the latest AlterNet headlines via email
Advertisement
Most Read
Most Emailed
Most Discussed
On REDDIT
On DIGG
 
loading most read content ..
Advertisement
Fox, Breitbart, and Ricketts Try to Bring Back D'Souza's Pseudo-Birtherism

By Steve M | No More Mister Nice Blog

 
 
Activists Speak Out Against Lack of Access to Bradley Manning

By Agence France Presse

 
 
NYPD Catches Sexual Assailant, Then Lets Him Go Free Because He Didn't Feel Like Being Questioned

By Jill F | Feministe

 
 
Gov. Scott Orders Purging of Florida’s Voter Rolls - Just in Time For Prez Election

By Adele Stan | Washington Monthly

 
 
Abortion Clinics Across Country Put On Alert In Wake of Georgia Clinic Arson Cases

By Robin Marty | RH Reality Check

 
 
Former GOP Congresswoman Blasts New GOP Women’s Caucus: ‘They’re Not Voting In Best Interest Of All Women’

By Josh Israel | ThinkProgress

 
 
Debbie Wasserman Schulz is Wrong on Wisconsin

By LaFeminista | DailyKos

 
 
Pro-Coal Group Pays People to Wear Its Shirts at EPA Hearing

By Heather Moyer | Sierra Club

 
 
Kids Inundate NY Governor With Concerns About Fracking

By Seth Gladstone | Food and Water Watch

 
 
Shareholders, Top Doctors Demand McDonald's Assess its Health Impacts

By Sara Deon | Civil Eats

 
 
 
 
 
loading ...
POWERED BY DIGG'S USERS
 
[ page served from web 1 ]