Poll: Public's Loathing of the GOP Hits All Time High

In the latest Gallup poll, Americans' antipathy for the GOP has increased yet again, with only 34% saying they view the GOP favorably and 61% saying they view the GOP unfavorably, "the highest Gallup has recorded for that party since the measure was established in 1992."

Couldn't happen to a nicer party.

Here's the real fun, though:

The Republican Party heads into the New Year with its brand tattered by the election after decisive losses in the 2008 presidential and congressional races. Such a defeat inevitably leads to introspection in party circles about its message going forward.

Gallup addressed this issue in the recent poll with a question asking, "Over the next few years, would you like to see the Republican Party and its candidates move in a more conservative direction, a less conservative direction, or stay about the same?"

Most rank-and-file Republicans (59%) want to see the party move in a more conservative direction and another 28% want it to remain about the same. Only 12% would prefer to see the Republican Party become less conservative.

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