Before the Next Debate: Reach People Who Don't Know the Real McCain
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I was in a deep conversation with some Brave New Films supporters recently. They were enthusiastic about the value of our videos in spreading the truth and motivating support, but they kept asking, “How do you reach people who don’t agree with you?” Seems like a good time to explain why we ask you to forward the videos, Digg them, and encourage people to get their own free Brave New Films video subscription. Before the attacks of the next debate, it is critical to get this information to as many people as possible.
Every day, our 20 videos on John McCain are seen by several hundred thousand people searching and browsing the Internet for information on McCain. They are literally typing in “john mccain” into Google, where our video is the #4 result. The same search on YouTube yields several more videos from The Real McCain series, which will only increase in the coming weeks. So far, these videos have received over 11 million views.
Think about it, if you didn’t know much about John McCain, what would you do? Probably two things. Type “john mccain” into Google, and ask your friends what they think.
That’s where YOU come in. When you get an e-mail from us with our latest video, what happens in the next 24 hours determines how far the video will reach outside the audience who would typically watch it. The more views on the video, the higher it goes on YouTube’s most viewed pages, seen by 60 million people a month. The more people who Digg it–a critical tool to reach those outside the choir–the better chance we have of getting on the Digg homepage, which is seen by 20 million people a month.
Robert Greenwald is the director/producer of "Wal-Mart: The High Cost of Low Price" and "Outfoxed: Rupert Murdoch's War on Journalism."