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Behind Nader's 'Mad Dash'

By Matt Welch, WorkingForChange.com. Posted November 7, 2000.


How a candidate known as a grim droner sold-out arenas like a rock star.

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WASHINGTON, D.C. -- "It's been like Mr. Toad's Wild Ride," said "Tom Tomorrow" cartoonist Dan Perkins Sunday evening, sipping a beer after his latest performance at a Ralph Nader "Super-Rally."

"It's not like I began supporting him six months ago thinking that I would be giving speeches in front of 10,000 people..."

It's not like anybody thought any candidate in this presidential election could draw five-figure crowds during the campaign, let alone convince them to pay $7, $10 or even $20 for the privilege. Even Monday, the New York Times found it especially notable that Bill Clinton drew 7,500 to a free rally in Harlem on Sunday, even while Nader beat that number for a sixth and final time, down in the nation's capital, with a paid crowd.

The MCI Center rally Sunday night climaxed a remarkable three-month run in which more than 100,000 supporters bought tickets to listen to a man known for decades as a stoic consumer activist with a droning voice. From their humble beginnings in Portland, Oregon -- where the only entertainment was a few local green politicians and then the candidate himself -- the rallies have gathered star power as they've gone on, culminating last night in warm-up appearances by Danny Glover, Patti Smith, TransAfrica founder Randall Robinson, Adam Yauch of the Beastie Boys, Michael Moore, emcee Phil Donahue and others.

By the time Nader was announced, college girls were screaming like groupies, fans were bum-rushing the stage and some hobbling old hippies were openly weeping. "Whoa! This is really great!" the candidate said after a 90-second standing ovation, letting loose a rare beaming grin of gratitude. "OK! Let's go."

By all accounts, the rallies have served as raw motivational and monetary adrenaline, for the campaign as a whole and the candidate most of all. On several occasions over the past 10 weeks, the same haggard man seen grumbling through another press conference has been transformed, in a manner of minutes, into a spry and quick-witted orator, barking invectives and jokes to a howling audience.

"I think it gave him a tremendous boost of energy, and it made him dream impossible things," said Greg Kafoury, the Portland-based trial lawyer who organized most of the super-rallies with his law partner Mark McDougal. "It made Ralph think in bigger terms than he'd been thinking before, and it made the people around him think in bigger terms."

Kafoury and McDougal threw the first Portland rally Aug. 26, after overcoming initial skepticism from Nader's Washington D.C. staff. "They thought he risked major humiliation and financial disaster," he said.

Arenas are expensive to rent -- from $37,000 in Portland, to $300,000 for Madison Square Garden, Kafoury said -- and they look depressing when half-empty. "Portland," he recalled, "was stark terror."

To fill the rally, the lawyers bypassed Ticketmaster (which books most arena events), printed their own tickets, and handed out blocks to progressive activist groups in exchange for letting them set up sign-up tables in the lobbies outside. Local Greens canvassed the coffee houses, Kafoury grimly took over bar duty ("My law partner called it the 'Beer-Hall Putsch,'" he said with a grin), and suddenly the Northwest Left was humming with discussion and argument.

"Human beings talking to other human beings about things that matter -- it's the rarest political event in modern American politics," he said.

It worked. Portland Memorial Coliseum sold out, 10,500 tickets in all, and the Nader campaign vaulted to a brand new level overnight.

"It was just a shock," Kafoury said.

A team of a half-dozen or so of the night's organizers -- the "Portland Gang" -- were dispatched around the country to duplicate the event in Minneapolis, Chicago, Boston, Seattle, New York and D.C. Smaller paid rallies -- in the 5,000 to 10,000 range -- were thrown in Austin, Oakland, Long Beach, and Madison. Thousand-seaters were filled in San Antonio, Houston, Milwaukee, Fresno, Davis and elsewhere. Throw in dozens of standing-room-only events at college campuses all over the country, and Nader has possibly spoken in front of more people these last three months than even that vigorous marathoner, Democrat Al Gore.


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