Do America's Rich Now Have Their Own Disaster Response System?

By Naomi Klein, The Nation. Posted November 3, 2007.

I used to worry that the United States was in the grip of extremists who sincerely believed that the Apocalypse was coming and that they and their friends would be airlifted to heavenly safety. I have since reconsidered. The country is indeed in the grip of extremists who are determined to act out the biblical climax -- the saving of the chosen and the burning of the masses -- but without any divine intervention. Heaven can wait. Thanks to the booming business of privatized disaster services, we're getting the Rapture right here on earth.

Just look at what is happening in Southern California. Even as wildfires devoured whole swaths of the region, some homes in the heart of the inferno were left intact, as if saved by a higher power. But it wasn't the hand of God; in several cases it was the handiwork of Firebreak Spray Systems. Firebreak is a special service offered to customers of insurance giant American International Group -- but only if they happen to live in the wealthiest ZIP codes in the country. Members of the company's Private Client Group pay an average of $19,000 to have their homes sprayed with fire retardant. During the wildfires, the "mobile units" -- racing around in red fire-trucks -- even extinguished fires for their clients.

One customer described a scene of modern-day Revelation. "Just picture it. Here you are in that raging wildfire. Smoke everywhere. Flames everywhere. Plumes of smoke coming up over the hills," he told the Los Angeles Times. "Here's a couple guys showing up in what looks like a firetruck who are experts trained in fighting wildfire and they're there specifically to protect your home."

And your home alone. "There were a few instances," one of the private firefighters told Bloomberg News, "where we were spraying and the neighbor's house went up like a candle." With public fire departments cut to the bone, gone are the days of Rapid Response, when everyone was entitled to equal protection. Now, increasingly intense natural disasters will be met with the new model: Rapture Response.

During last year's hurricane season, Florida homeowners were offered similarly high-priced salvation by HelpJet, a travel agency launched with promises to turn "a hurricane evacuation into a jet-setter vacation." For an annual fee, a company concierge takes care of everything: transport to the air terminal, luxurious travel, bookings at five-star resorts. Most of all, HelpJet is an escape hatch from the kind of government failure on display during Katrina. "No standing in lines, no hassle with crowds, just a first class experience."

HelpJet is about to get some serious competition from some much larger players. In northern Michigan, during the same week that the California fires raged, the rural community of Pellston was in the grip of an intense public debate. The village is about to become the headquarters for the first fully privatized national disaster response center. The plan is the brainchild of Sovereign Deed, a little-known start-up with links to the mercenary firm Triple Canopy. Like HelpJet, Sovereign Deed works on a "country-club type membership fee," according to the company's vice president, retired Brig. Gen. Richard Mills. In exchange for a one-time fee of $50,000 followed by annual dues of $15,000, members receive "comprehensive catastrophe response services" should their city be hit by a manmade disaster that can "cause severe threats to public health and/or well-being" (read: a terrorist attack), a disease outbreak or a natural disaster. Basic membership includes access to medicine, water and food, while those who pay for "premium tiered services" will be eligible for VIP rescue missions.

See more stories tagged with: emergency response, privatization, disaster

Naomi Klein is the author of Shock Doctrine: The Rise of Disaster Capitalism.

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