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Dude Where's My Car--Another Nail in Ambien's Coffin

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To churn the sleeping pill market, Pharma has rolled out subcategories of insomnia like chronic, acute, transient, initial, delayed-onset, middle-of-the-night, early-morning and non-restful sleep. The stimulants Pharma markets for "wakefulness" problems also sell sleep meds--and vice verse. Who can sleep after being on stimulants all day? And who feels wide awake in the morning after sleeping meds to treat the wakefulness meds? END

 

Read more about unscrupulous drug advertising in Martha Rosenberg's, Born with a Junk Food Deficiency, now available as a hardcover or ebook.

 

Twitter @marthrosenberg