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Do Women Have Short Memories About Hormone Replacement Therapy? Pharma Hopes So

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This week a U.S. Preventive Services Task Force reaffirmed the dangers of long-term HRT use. Neither combined estrogen and progestin (as in Wyeth's Prempro) in women without hysterectomies or estrogen alone (as in drugs like Premarin) in women with hysterectomies are safe on a long term basis, said the panel of independent experts after viewing the literature.

 

Within hours of the report, the hormone franchise bit back. "It is very important that patients understand what this report does not say: it does not recommend against the use of hormone therapy for the relief of menopausal symptoms," commented the HRT-friendly American Society for Reproductive Medicine. Key word "against."

 

As a new generation of women approach menopause, will the HRT lessons of the 1970s and 2000's be lost amid Pharma's marketing again? END

 

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The complete story of marketing of HRT to women is found in "Weapons of Hormonal Therapy," a chapter in Martha Rosenberg's recent book, Born with a Junk Food Deficiency.