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Is Adultery Good for Women? In Defense of Ashley Madison, the Cheaters' Website

Despite criticism, Ashley Madison -- a website that facilitates affairs between married men and women -- attracts an unprecedented percentage of female users. Why?
November 3, 2009  |  
 
 
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Living out in the sticks of Western Massachusetts as I do, there are only about 40 women on the dating site I'm browsing who meet my criteria. They all live within 20 miles of me, and range in age from 24 to 60. All are married or attached, and looking for something other than what they have at home. Few have photos available, for obvious reasons.

There is Jams1*, 24: Well-behaved women seldom make history… I may come off as a bitch, but I know exactly what it is I'm looking for and I always get what I want.

WordGoddess, 36: Happily married to a wonderful person, but need some fun in my life. I want a hot, no-strings affair… Just pure, clean fun, thank you.

Rover69469, 47, has a photo, but taken at enough of a distance to give her plausible deniability. She's a tall, attractive blonde in beach attire, wearing sunglasses, seated on a bench at a boardwalk. She is a carrying a few extra pounds, by her own estimation. On her profile: PLEASE STOP EMAILING ME, OVER 700 IN 2 DAYS, IT'S MORE LIKELY I WILL FIND YOU AT THIS POINT.

Welcome to AshleyMadison.com, home to 4.5 million practicing or potential adulterers. Your host today is CEO Noel Biderman, King of Infidelity, happily married and father of two. Perhaps you've seen him on television. The Ashley Madison Agency, established in 2001, is far and away the most successful and profitable dating company for people who are married and attached, easily beating out the likes of Affairsclub.com, lonelywivesaffairs.com, and marriedcafe.com. According to those who hold fidelity in marriage as among the highest of moral virtues, Biderman is a terrible person. To others, he is the guy who is willing to say what we all think: that monogamy isn't for everyone, all the time. And despite all the uproar over the confessed dalliances of David Letterman, Mark Sanford, and whoever is next on the adultery-exposure circuit, Biderman might be right.

One in 10 married men and women have sex with someone who is not their spouse in any given year, according to the General Social Survey, sponsored by the National Science Foundation. Over the long haul, estimates from various sources say that anywhere from 15 to 40 percent of married adults will have affairs, ranging from one-night stands to long-term relationships that coexist with marriages. Men are still more likely to have sex outside of marriage than are women, but the aggregate data suggest that women are closing the infidelity gap, in every age group.

The secret of Ashley Madison's success has been its willingness to make an unabashed public pitch for the married-but-looking demographic, not minding that its strategy would offend far more people than it would appeal to. In fact, Biderman has counted on offending people; the Ashley Madison brand has been spread more by outrage than approval. He has been browbeaten on the Tyra Banks show. He has had his Super Bowl ad rejected. He has endured being vilified and caricatured as the Enemy of Marriage, all to reach the market that has made Ashley Madison a success: married or attached women who are interested in having affairs and prefer to have them with similarly attached men.


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Alternet Comments:

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are you a self-serving shill
Posted by: Eat Politicians on Nov 3, 2009 12:31 AM   
Current rating: 4    [1 = poor; 5 = excellent]
that tries to justify your shallow, broken, amoral back stabbing as some kind of pro-women feminism?

yes...

Here is an idea. Find someone that is fine with having an open relationship, and quit being an asshole.

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» RE: are you a self-serving shill Posted by: grailsnail

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Where the cheap, shallow, selfish
Posted by: weathered on Nov 3, 2009 3:12 AM   
Current rating: 3    [1 = poor; 5 = excellent]
and shamelessly needy fellate one another because that BMW failed to make a lasting impression, but for a lease the payment. Enjoy

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SBC 4 FunNGamess
Posted by: drinkycro on Nov 3, 2009 5:25 AM   
Current rating: 2    [1 = poor; 5 = excellent]
Single black crow seeking married womens for explicit affair.

I can't carry the HIV, but I am positive for avian flu (H5N1 is way sexier than H1N1).

I am pro-feminist, which means I don't mind having sex with fat women (big tits are a must, however...sorry ladies).

Please send fotos to drinkycro@gmail.com so that I may consider having sex with you.

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those who would rather cheat than swing
Posted by: dongarb on Nov 3, 2009 5:47 AM   
Current rating: 5    [1 = poor; 5 = excellent]
My partner and I have been members of the swinging lifestyle for 15 years now. It used to amaze us how some couples who know all about swinging, still choose to run around cheating and lieing, and causing pain. Swinging is honest, a win for all concerned, and presents the least amount of danger to the couple's long term emotional health. We're not amazed any more, high stress cheating is a bigger part of human nature than low stress swinging.

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Just Plain Stupid
Posted by: unsaneviews on Nov 3, 2009 5:48 AM   
Current rating: 4    [1 = poor; 5 = excellent]
I am as progressive as they come, to a point I guess. I don't give 2 cents what you do with your life. I want wealth spread, I want single payor, I want people judged on character and effort, I want a fair and productive society that protects our children, I want a peaceful world. What I don't want is Alternet, my source for news and fair reporting to be a marketing forum for immoral assholes who can't make a commitment, end a bad relationship, and instead choose to act like children. Come on, this is nothing but free ad space for scum bags who want their jollies. Man (or woman) up and get a frickin clue.

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» Here goes Posted by: maddy
» RE: Here goes Posted by: unsaneviews
» Are you for real? Posted by: leafsong1

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What a Stupid Waste of Space!
Posted by: moloko velocet on Nov 3, 2009 6:19 AM   
Current rating: 3    [1 = poor; 5 = excellent]
My Gawd...I suppose Alternet will just publish anything...with a "teaser" headline!

Drivel without mitigation!

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» Sucked you in though! Posted by: mizobe

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The First Thing the Story says ...
Posted by: McGovern72! on Nov 3, 2009 6:49 AM   
Current rating: Not yet rated    [1 = poor; 5 = excellent]
is that this idea isn't for everyone - in fact, only for a small group. Only a tenth of us will connect with someone this way. So what's wrong with an option on the inernet? I won't be there, but these people obviously need to connect with someone. Liberals have always stood for leaving options for people who don't fit the mainstream, yet here you are sitting in judgement like a czar or something.

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If it seems too good to be true...
Posted by: COhippie on Nov 3, 2009 9:05 AM   
Current rating: 3    [1 = poor; 5 = excellent]
I'll bet my last dollar that most of the women on there are hookers. I'm a believer in legalized prostitution. But let's cut the crap. This is Eliot Spitzer style cheating all the way.

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"Ashley Madison -- attracts an unprecedented number of women"...
Posted by: wwittman on Nov 3, 2009 11:13 AM   
Current rating: 3    [1 = poor; 5 = excellent]
because they're mostly men pretending, online, to be women

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A non-issue
Posted by: mizobe on Nov 3, 2009 12:01 PM   
Current rating: 5    [1 = poor; 5 = excellent]
Biologically and behaviorally speaking, humans are not actually monogamous any more than they are biologically vegetarian.
Monogamy as well as vegetarianism, amongst many other things, are personal choices that people make for social, health, financial and 'moral' reasons.
These are but a few examples where people have chosen lifestyles that are at odds with their basic natures. We also choose to wear clothes even in climates and environments that naturally dictate otherwise.
As with many of the things humans choose to do that are, in essence, contrary to our true nature, there are consequences involved. It becomes more and more difficult to follow those self-imposed rules, self-denials and oaths of fealty when instinctive desires and needs are not being met.
So for you folks that have made lifestyle choices that you can't be faithful to I say this:
Change your lifestyle to something you 'can' live with and quit pretending to be something you're not. Quit making promises you can't keep to yourself and to the people you've sucked into your web of deceit.

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» RE: A non-issue Posted by: leafsong1
» A tangled web... Posted by: grailsnail

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High stress cheating vs. low stress polyamory
Posted by: grailsnail on Nov 8, 2009 9:21 AM   
Current rating: Not yet rated    [1 = poor; 5 = excellent]
Great point. But being honest risks losing the friendship underlying a marriage, and many are afraid of losing that connection in the process of evolving into a different lifestyle. I am currently monogamous, but no matter what my circumstances, one of my core beliefs is friendship. Whatever the relationship dynamics, putting friendship first is the key. A friendship can survive longer than a marriage, if there is commitment to it. And commitment to friendship is far easier to maintain than monogamy under temptation.

Of course, millions of men and women act morally superior for being monogamous, when the reason is lack of temptation. They're insecure, insecurity isn't sexy, and they don't attract temptation often enough to recognize the complexity of their own nature.

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wart 88
Posted by: wart 88 on Nov 4, 2009 11:34 AM   
Current rating: Not yet rated    [1 = poor; 5 = excellent]
I realize that many of the above are absolutists, but I know of several scenarios that would lead to a clandestine affair. However, I do believe that most of the women are working girls. Beware. If they have "gift" next to their post.

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Affairs are wrong, period.
Posted by: rickiey on Nov 8, 2009 6:01 AM   
Current rating: Not yet rated    [1 = poor; 5 = excellent]
The one thing that everyone owes their partner, is the knowledge of who they are sleeping with.

Yes, monogamy isn't for everyone, and there is nothing wrong with that, but if you aren't going to be monogamous, your spouse or partner should KNOW.

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» Honesty Posted by: grailsnail

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bad idea
Posted by: secondbanana on Nov 13, 2009 9:52 AM   
Current rating: Not yet rated    [1 = poor; 5 = excellent]
It might make money for the guy who "invented" it, but its a bad idea....too many psychos out there...men and women...internet dating is hard enough without throwing an unsuspecting spouse into the mix. Remember the ESPN guy and his girlfriend that just got fired? You really want that? He should rename the website www.askingfortrouble.com

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