Guybrators! Prostate massagers! Fleshlights! Inside the Expanding Male Sex Toy Market
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Perhaps the best part of “Louie’s” premiere is a long poker-table conversation about dildos during which Jim Norton cops to masturbating with a vibrator. The logistics sound complicated. But it turns out that in real life, Norton is not alone. Until a few years ago, I too was unaware that men could be just as interested in sex toys as women. Call me naïve, but the first time I saw a man press a vibrator against the base of his penis, I was amazed. I’m not the only woman to come to such a realization. Sex educator Charlie Glickman, the co-author of “The Ultimate Guide to Prostate Pleasure,” who worked at Good Vibrations for 16 years, said, “A lot of women would pick up one of the floor models, put their finger inside and get this look of amazement on their face and say something like, ‘For the first time, I actually do wish I had a penis.’”
As it turns out, there’s a wave of products designed for and marketed to men, for solo use or with a partner. These include the newly launched “guybrator” Pulse; Lovehoney’s Edge line, which includes a penis pump and “stamina ring;” Aneros prostate massagers; Tenga masturbation eggs; cock rings; and perhaps the most well known, the Fleshlight and its gay male-oriented line, Fleshjack, which has to be credited with humor points for its Count Cockula, complete with “soft, vampire mouth.”
For Adam Lewis, a childhood experience ultimately paved the way for last fall’s launch of Pulse, which Wired UK described as “a Darth Vader-style vibro helmet for penises.” The toy works by stimulating the frenulum, a sensation Lewis discovered at age 10 “completely by accident in my grandparents’ swimming pool.” He’d long wanted to design a vibrator for men to mimic this sensation, but was uncertain about the response. “I didn’t think any other guy would be interested in it because nothing like it existed.” Yet at the encouragement of a friend, now his partner in the company, he decided to give it a whirl, and says they’ve sold 10,000 in their first six months.
These days men aren’t just creating toys, but blogging about them too. Just as there are women-run sites like Hey Epiphora for reviewing and rating sex toys, there are guys like Will of Mr. Will’s House of Thrills and Guy of He’s Naked. Will, a 25-year-old single straight guy from Texas, bought his first toy in college, but almost didn’t try others. “I picked up a horrid jelly masturbator sleeve at a seedy novelty shop off the highway. It was horrible, and for years I thought everything would be just like that toy. I was so wrong.” Since then, he’s tried everything from a Buddha-shaped dildo to anal beads to a sex stool, and estimates he uses sex toys about 25 percent of the time during masturbation. Will’s top picks for the modern masturbating man: the Pure Wand for prostate massage, the Tenga Flip Hole, and Pulse. Guy suggests Tenga eggs (“affordable, discreet and look nothing like a usual sex toy”), Fun Factory’s Booty and Boosty butt plugs and the Tantus Mark O2 dildo.
Or take Guy, a 22-year-old gay student in Norway, who’s in a relationship but was inspired by his first toy purchase, the Fleshjack Ice, to spread the good word. “I had no clue how great masturbation could actually feel until I got this thing. I was super curious but never really wanted to buy anything because of what I thought was a ridiculous amount of money to just jack off.” He started his blog to help people like him find safe and worthwhile toys. “I wanted to abandon the stereotype that information about sex toys had to be found on sleazy looking, ad infested websites.” To that end, he rates products like dragon-themed dildo Bruiser the Fusion on packing, look and feel, materials used, as well as function and dimensions.