Performance Artist Submits Photos Mocking American Apparel to Its Plus-Size Contest--And Wins!

The plagued and troubled American Apparel company recently held a contest looking for a brand new plus-size model to represent its new line of clothing, which will be that actually goes up to the same larger sizes most brands do.

When she heard about the call for models, performance artist Nancy Upton was enraged because, in her own words, "The company was co-opting the mantra of plus-size empowerment and glazing it with its unmistakable brand of female objectification." Truth!

Upton thought she'd have some fun with the contest, and so had a friend photograph her eating massive amounts of chicken and otherwise being rather cheeky with the concept--and lo and behold, with the momentum of the internet behind her, she won!

She wrote a piece about it in the Daily Beast, explaining why she was offended and why she sent up the contest as she did. 

Despite winning the contest fair and square, she got a hugely nasty response from the company in the form of an open letter deriding her  assuring her that she had by no means won a contract with the company (which she didn't want anyway).

At the end of the day, sleazy, humorless American Apparel comes across as the loser, yet again.

Neither Upton nor the company will be working together any time soon.