Did Hollywood Execs Finally Get the Memo That Women Can Carry Movies?

By Marjorie Rosen, Women's eNews. Posted July 21, 2008.

Editor's Note: The following is a commentary. The opinions expressed are those of the author and not necessarily the views of Women's eNews.

Could it be that this season will turn out to be the Summer of Women, on screen, if not on the campaign trail?

Sex and the City, that glitzy ode to conspicuous consumption and soppy (or, shall I say, shoppy) female friendship, still has shapely box office legs, having rung up a whopping $369 million worldwide these past six weeks, making it the ninth-largest-grossing romantic comedy since 1978.

And somewhat surprisingly, the Sex and the City gals are suddenly in good screen company: Angelina Jolie is drawing crowds by outshooting and outkicking her male counterparts in the action picture, Wanted, a Matrix-wannabe which, despite so-so reviews, took in $176 million in a mere 17 days, largely because of her presence.

And in Kit Kittredge: An American Girl, Abigail Breslin as Kit, the feisty 10-year-old reporter, is wowing tomorrow's feminists and shopaholics alike in this screen version adapted from stories by Valerie Tripp, which were based on an American Girl doll.

Although the movie, going into its second week of wide release, has not yet found its audience, Kit displays a plucky competence worthy of Shirley Temple (who, after all, affected peace between the Brits and militant Indians in Wee Willie Winkie in 1937) and far more ambition and social conscience than the moony, man-crazy women of Sex and the City.

What's more, Meryl Streep in Mamma Mia! (opening July 18) and America Ferrera in The Sisterhood of the Traveling Pants 2 (Aug. 8) -- both written, directed and produced by women -- just may help make this a female-centric summer indeed.

Proving a Feminine Point

As a longtime critic and observer of movies, I have been waiting for a Summer of Women to happen, it seems, since before the Great Flood.

While I admit that the emergence of this season's chick flicks will not solve our health insurance crisis, shrink the gender wage gap or bring down the price of oil, their success should at least unequivocally prove to Hollywood's moguls that women's pictures are not D.O.A. And they should show the legions of craven executives with short memories -- vice presidents drawing high salaries for greenlighting an endless array of cartoonish movies (read: comic book sequels) for the young boy in all of us -- that stories of interest to women will lure us into movie theaters in noteworthy numbers.

Primarily, though, this box-office girl power should shut up studio heads like Jeff Robinov, who created a blizzard of ugly publicity for himself last October when that unsparing industry chronicler, Nikki Finke, reported in an LA Weekly column that Robinov, then Warner Brothers' president of production, "had made a new decree that his studio is no longer making movies with women cast as the main lead."

Immediately, Gloria Allred, the attorney and women's rights warrior, weighed in on his remarks. "This is an insult to all moviegoers and particularly women," she harrumphed, then called for a boycott of Warner films. Robinov, who was then angling for promotion when he found himself labeled Hollywood's man-who-women-loved-to-hate, backpedaled at the speed of light.

And yes, he was promoted. Now the man responsible, in varying degrees, for such male-centric movies as The Matrix, Swordfish and the Batman franchise, is president of the new Warner Brothers Picture Group.

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Marjorie Rosen, the author of Popcorn Venus: Women, Movies, and the American Dream, teaches journalism at Lehman College, CUNY.

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