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Young mothers drink more energy drinks than any other group

Sure, balancing diapers while also balancing a finance portfolio is pretty extreme, in and of itself. But we all know the true measure of XTREME: daily energy-drink consumption. And, well, moms just might be the most XTREME of all.

According to a recent Nielsen report, young busy moms are now competing against teenage males as the largest consumers of energy drinks. Their purchasing index is greater than “young transitionals” and “independent singles,” and their habit, the report says, is to slurp one down as a “quick afternoon ‘pick-me-up’ before the kids come home from school.” And who can blame them? Four in 10 working mothers with children under the age of 18 report that they always feel rushed, while 86 percent of mothers surveyed say that they experience daily stress. If energy drinks market themselves as the solution to a haggard day, why not go for it? Or at least, go for it in secret: The majority of mothers surveyed drink their energy drinks on the sly, “concealed in the pantry.”

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