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Who’s tracking your porn?

It's a frightening thought: Do advertisers know more about your sexual proclivities than your spouse? That was the implication of a piece last week in the Financial Times. The headline alone was alarming: "Visits to porn sites tracked by hundreds of companies." The piece went on to report that the details of one’s visit to a porn site "could be incorporated into the vast dossiers that internet, advertising and data companies create about individuals, and are used to tailor the ads and content people see."

Just imagine the possibilities: John Doe is into masseur porn -- let's make sure he sees that local spa ad. Jane Doe has watched three bukakke videos in a row. Let's target her with this banner ad for baby wipes! But reporter Emily Steel suggested an even scarier specter: "A credit card company, for instance, could choose not to target ads to a person who frequently visits porn sites, judging them to be a higher risk customer," she wrote. "A gambling operation, meanwhile, could target more ads to people who spend hours visiting adult sites, considering them to have more addictive tendencies."

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