What does OKCupid want?
You don’t have to look very hard for the determinism in Dan Slater’s Love in the Time of Algorithms. It’s right in the subtitle: “What Technology Does to Meeting and Mating.” This follows in the tech-pundit tradition of book titles like Clay Shirky’s Cognitive Surplus: How Technology Makes Consumers Into Collaborators and Kevin Kelly’s What Technology Wants, titles which grant anthropomorphic agency to technology, taking us all off the hook for what it has “made” happen. Readers of these books are absolved of having to do anything in particular to address the way technology is developing; they let us kick back and fantasize about how much our lives are going to change while we make no effort to change much of anything. They let us have our status quo and eat it too.