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We’re losing the war on Big Food

Food activists have been on a bit of winning spree this month. First, on July 3, Naked Juice agreed to pay $9 million after it was sued for using the term “all natural” on the labels of juices containing ingredients like cyanocobalamin, Fibersol®-2, and pyridoxine hydrochloride. It also agreed to remove the claims from its packaging. Less than two weeks later, on July 15, the Center for Science in the Public Interest (CSPI) secured a settlement with Dr. Pepper Snapple Group, under which it would stop fortifying 7UP with Vitamin E and marketing the beverage as a source of “antioxidants.”  Three days later, CSPI announced another win: a judge allowed a lawsuit against vitaminwater to go forward, letting plaintiffs challenge its health claims (including that the sugary beverage supported “optimal immune function,” could increase endurance, and reduced the risk of eye disease).

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