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That’s not natural or organic: How Big Food misleads

Food Technology is an industry journal that showcases the latest technologically modified and nutritionally engineered foods, offering an array of claimed health benefits and marketed with a proliferating range of nutritional buzzwords. Probiotic ice cream, heart-healthy chocolate chip muffins, satiety smoothies, calorie-burning green teas, fiber-rich snack bars, omega-3-fortified baby foods for brain and eye development, and low-glycemic-index meal replacements are part of a new generation of so-called functional food products. Other health-enhancing products include fat-free yogurts with three grams of fiber per cup; heart-healthy chocolate bars with high concentrations of flavonols to reduce blood pressure; a Women’s Wonder Bar chocolate bar with soy, cranberry seed oil, and flax for “easing symptoms of premenstrual syndrome and menopause”; and candy and chews with echinacea for “boosting immunity.”

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