Swimmers seek better exposure outside the Olympics

LONDON (AP) — Michael Phelps has always talked about changing the sport of swimming. He certainly made it more exciting by collecting more Olympic medals than any other athlete in history. But where does the sport go now that its most visible star is retiring?

Swimming doesn't have an established worldwide circuit, so the biggest chance its athletes have to be in the spotlight is at the games. Some top competitors feel it's time to capitalize on the window of opportunity Phelps' success and the games created.