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Study: We’ll lose weight for dough

Trying to hit the gym and shed that winter insulation? With bikini season just around the corner, weight loss seems to be—once again—the water-cooler topic du jour. And for employers and health insurers both, that’s good news.

Encouraging workers to get a little competitive on the elliptical by offering them cash incentives may be the best way to help them lose pounds—and to slow companies’ spiraling health care costs.