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Sponsors scramble to back first out gay athlete

The National Hockey League announced its gay athletes initiative on Thursday, while rumors continue to swirl that the National Football League is readying for its first -- and maybe second, third and fourth -- out player. It seems that the culture of professional sports is in the early stages of an historic change, and sponsors are ready to cash in.

“The player who does it, they’re going to be amazed at the additional opportunities that are put on the table, not the ones that are taken off,” National Basketball Association’s Golden State Warriors president Rick Welts told Bloomberg News on Friday.

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