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Social media will determine America’s next top drag queen — does it violate FCC rules?

Viewers of "RuPaul's Drag Race," which will declare its winner on May 6, may have been surprised by a recent exhortation by head judge RuPaul after the final lip-synch.

The show, which features a slowly dwindling group of female impersonators fighting for RuPaul's approval, has traditionally determined eliminations and winners on the basis of its judges' whims. However, RuPaul asked viewers to show their support for finalists Roxxxy Andrews, Jinkx Monsoon, or Alaska by retweeting, commenting on Facebook and Instagram, and reblogging on Tumblr.

It's a novel way to help determine a winner -- judging won't just be based on how the queens did on the runway but how their personalities came across to those watching at home. ("Ru has not made his final decision" but will be informed by the queens' popularity, a Logo representative said via email.) And it's one that's shown results for the small cable network Logo, whose representatives boasted in an email to Salon that they had received 60,000 Facebook comments and 15,000 retweets.

"The queens have no knowledge of what’s headed their way as the season unfolds," wrote a Logo representative. "They didn’t see it coming or have prior knowledge."

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