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Sheryl Sandberg’s trickle-down feminism

I’ve got a piece out in the Washington Post, a commentary on Facebook COO Sheryl Sandberg’s corporate feminism, on the eve of her book Lean In. I’ve been following Sandberg as one of the more visible “women in tech” since she joined Facebook, just one month after I began writing for Gawker’s then-San Francisco based tech blog Valleywag.

Sandberg, along with Marissa Mayer, has served as a stand-in for a “woman in tech,” and now more broadly, as a “powerful woman.” These are roles that, back when their names were known to relatively few people outside the Valley and those who obsess about it, Sandberg and Mayer have played, and I’d argue, both played to and played against, like any woman handed a role that could elevate her as much as rein her in. Mayer says she isn’t a feminist; Sandberg says she is. In playing these roles, they also make for appealing stories of “what it all means” for the media.

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