Save the rhino!
Like the dodo, the dinosaur, and the pig-footed bandicoot (maybe), the western black rhinoceros is now a thing of the past, hunted to extinction for its horn. And small wonder. Despite being banned in 1977, the rhino horn trade is flourishing. Twenty years ago, a kilo of horn went for $4,700. Today, it sells for $65,000, making it more valuable than either gold or cocaine.