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Rudy Giuliani hawks Lifelock identity theft protection

What's a mayor to do when he's no longer mayoring? In the case of former New York City mayor Rudy Giuliani, the answer is appear as a paid spokesman for cable news commercial mainstay, Lifelock.

In November, the identity theft-prevention outfit announced a partnership with "America's Mayor," who will be a "Strategic Advisor" who will "be providing strategic counsel to LifeLock's leadership and working with LifeLock to stay ahead of the constantly evolving threat of identity theft."

Now, as Mediaite points out, Giuliani is finally popping up in ads for the company, telling prospective customers: "Looking forward to your tax refund? So are identity thieves, and they can steal your identity without you knowing it, in order to get your refund."

"You have to be proactive when it comes to identity theft, especially during tax season," he says in the ad.

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