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Paul Krugman: Stop making economics boring

New York Times columnist and Nobel Prize-winning economist Paul Krugman wrote a response to economist Roger Farmer, who had accused Krugman of ripping off his work. "The truth is sadder; I haven’t read any of his stuff. I’ve tried, a couple of times, but found it very hard to penetrate and gave up — and several other economists I’ve talked to had the same reaction," Krugman wrote.

From the column:

What every economist, and for that matter every writer on any subject, needs to realize is that unless you are a powerful person and people are looking for clues about what you’ll do next, nobody has to read what you write — and lecturing them about what they’re missing doesn’t help. You have to provide the hook, the pitch, whatever you want to call it, that pulls them in. It’s part of the job.

Read the full column here.

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