The NFL’s ban on purses is sexist
I recently tweetedthis photo of my football tickets not fitting into my tiny handbag since new NFL rules prohibit purses larger than a clutch in stadiums on game day. My picture was retweeted by a local news outlet and struck a nerve on Twitter. Some questioned my need to carry a bag, while one sports reporter coined the hashtag #waronpurses. Is the NFL’s new security policy anti-woman?
Over the last four years, the NFL has made a marketing push to football’s female fan base. Jerseys have been shrunk and dyed pink. The league’s "A Crucial Catch" program raises awareness about breast cancer. September’s issue of Marie Claire included a 16-page insert from the NFL called "The Savvy Girl's Guide to Football” - the centerpiece of an advertising campaign appearing in half a dozen women’s magazines this fall.
The campaign is working: sales of women’s football apparelhave tripled in the past four years.