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New Thai campaign ad appeals to transgender voters

Is there a hidden, transgender voting bloc ripe for a political awakening?

At least one Thai politician seems to think so.

"Our modern world increasingly accepts varied genders... Bangkok must be a city that understands sexual differences, not just accepting different lifestyles ... it must be a friend to every difference."

So goes the latest campaign ad for Pongsapat Pongcharoen, a U.S.-educated police general. Polls suggest he'll soon become Bangkok's next governor.

Slick, minimal and set to a twinkly backbeat, the video showcases a stream of cheerful faces. Many of them belong to "kathoeys," male-to-female transgender Thais more commonly known by a cheaper term: ladyboys.

Is this the dawn of a new trend: courting the transgender vote?

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