The new curling? Archery was hot at London Games

LONDON (AP) — Maybe it's the effect of "The Hunger Games" and bow-and-arrow-toting heroine Katniss Everdeen, or the lure of competing at a 200-year-old venue. Or maybe it's the Robin Hood factor.

Whatever the reason, archery is hot at the London Olympics — sometimes hotter than anything else NBC showed on its cable channels during the opening week of the games.

Much the same way curling became the can't-miss niche sport of the Vancouver Games two winters ago, archery shined in London.