Justin Timberlake named creative director of Bud Lite Platinum
Bud Lite Platinum, the moonshine of beers, has named pop star Justin Timberlake as its new creative director. The new, higher alcoholic-content, cobalt blue cousin of Bud Lite "brings a refined discerning aesthetic to beer that plays well with what I'm doing," says the singer, who in 2013 has planned his own high-powered return (or so he says) with upcoming album, "20/20 Experience."
Timberlake is the latest star to join in the recent trend of pop singers gaining creative control of international brands. In 2011, Lady Gaga designed the Grey Label line for Polaroid; in 2012, rapper and space cowboy will.i.am gained control over the “compute continuum” at Intel; a few weeks ago Alicia Keys became the global creative director for BlackBerry.