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How Kraft salad dressing is profiting off the female gaze

This past spring, Salon received repeated emails from a public relations firm representing the star of an ad campaign. Behind this Borgesian hall of mirrors lay a potential interview subject, the "New Face of America's Hottest Campaign," a model and actor who would soon begin representing Kraft's "Zesty" Italian dressing in what was termed a "super sexy secret ad campaign."

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