GOP’s new digital strategy is BuzzFeed
The National Republican Congressional Committee is going for Internet lols. The organization is relaunching its website, and aims to model it after Internet media giant BuzzFeed -- complete with animated gifs, cute animals, lists and all.
The site has already added "13 Animals That Are Really Bummed on Obamacare's Third Birthday" andmeme-like images on its Facebook page, such as this one:
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"BuzzFeed's eating everyone's lunch," NRCC spokesman Gerrit Lansing told the National Journal. "They're making people want to read and be cognizant of politics in a different way."