This Google ad doesn’t get relations between India and Pakistan
Google’s three-minute ad about two childhood friends being reunited has quickly gone viral, generating an outpouring of emotion in Pakistan and India. The ad shows us how Google helps two childhood friends Baldev and Yusuf, separated during Partition in the 1940s, find each other in their old age. Baldev, the Indian half of this childhood duo, tells his granddaughter how much he misses his long lost friend Yusuf, now Pakistani. The granddaughter finds Yusuf after a cursory Google search and arranges to have him visit India with a little help from his grandson. After a hop in a cab and a flight the two men, lost to each other for many decades, are reunited, and warm fuzzy feelings ensue.
Except, for the majority of Indians and Pakistanis, they don’t.
It is notoriously hard for an Indian national to get a visa to Pakistan and vice versa. In fact, as little as five years ago, after the Mumbai bombings, it was near impossible. A series of false starts, misunderstandings, and in some cases, outright armed conflicts have plagued the neighbors ever since they came into existence in 1947.